According to a CSA survey from 2016, March the 3rd, nearly 83% of French Internet users declare intrusive forms of online advertising are getting on their nerves and many are using add blockers or are...Read more
French and the online advertising
Tools to better target your customer
Besides choosing between CPC and CPM, and CTR permanent information displayed on your dashboard, One Planet Only offers additional tools to optimize your campaign to more precisely target your audienc...Read more
Pay per click or Pay per impression, what to choose?
Let’s start with some vocabulary. There are several payment models for online advertising. The most common are: CPC or cost per click: every time someone clicks on an advertisement that redir...Read more