Tools to better target your customer

Besides choosing between CPC and CPM, and CTR permanent information displayed on your dashboard, One Planet Only offers additional tools to optimize your campaign to more precisely target your audienc...

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Pay per click or Pay per impression, what to choose?

Let’s start with some vocabulary. There are several payment models for online advertising. The most common are: CPC or cost per click: every time someone clicks on an advertisement that redir...

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