Launched in February 2017 and based in Biarritz (South West France), One Planet Only was initially focused on the watersports industry. With the active participation of the legal office ACBC Avocats, the two co-founders, Patrick Masse and Sergei Schveidel, have raised 400.000 Euros in private funding and welcome two new board members :
Patrick Henrotte is the ex-CEO of TBS Group, a company he founded back in 1988. This multinational brand is specialized in software management tools for the media and the communication industries.
Olivier Brengues is entrepreneur, consultant and investor in B2B SaaS solutions. Currently he is CEO of ABBD that he co-founded in 2002. ABBD is specialized in data- mining solutions.
Thanks to this successful equity plan, we are now extending our services to the whole sport industry, add Video to our programmatic solutions and speed up our growth in Europe. To that end, One Planet Only is hiring in order to strengthen our commercial department.
The company : One Planet Only is a digital Ad Server, dreamt up and geared by sports addicts and aimed at the sports industry. It allows for audience precision tracking and high ROI advertising campaigns.
Thematic advertising, an innovating and efficient model : To make sure that advertisers reach a specific and qualified audience, One Planet Only strictly selects its publishers for the quality of their content, and manually classifies them by categories (soccer, rugby, basketball, bicycles, surfing, sailing etc.). This 100% “in-house” classification, different from the generic IAB one, allows advertisers to reach dozens of millions of fans, only within their target sport activities. Thanks to this unique model, One Planet Only campaigns performance outruns those of larger advertising companies on the market.
Broad programmatic solutions : One Planet Only has signed strategic alliances with several “giants” of the digital advertising industry. That now contributes to the Company being able to provide a comprehensive range of programmatic solutions including Display, Mobile and Native.
A simple and user-friendly technology platform : Developed in-house from 2007, the proprietary technology platform is a self-serve bidder. Thanks to its user-friendly interface and simple targeting model, brands and agencies can set, program and launch advertising campaigns in a few clicks. Exhaustive analysis tools provide all necessary information to optimize digital campaigns in real time. It gives access to statistics, KPIs and real-time comparative data per campaign, banner, country and publisher.
A premium network aimed at high-end advertisers and users : With brands reputation as well as premium customer service in mind, One Planet Only prohibits any intrusive advertising format, thus enhancing the user experience. Ads are also manually moderated and must answer to a strict quality charter. As a result, this also helps reducing the use of ad-blockers.
They trust us : Subea By Decathlon, Aqua Lung, GlobeSailor and many more prestigious brands are currently using our services and are delighted with their campaigns performances. In fact, several customers have given us the exclusivity of their digital programmatic buying.
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