According to a CSA survey from 2016, March the 3rd, nearly 83% of French Internet users declare intrusive forms of online advertising are getting on their nerves and many are using add blockers or are considering using them. The most often criticized formats are the "pop-up" format, a variable size window appearing upon opening a new page and the "interstitial" format, an advertising message in full page opening when shifting from a page to another from the same website. A large majority of users say they would get rid of add blockers or would be willing to if they were not exposed to the most intrusive forms of online advertising. One Planet Only is only using non-intrusive advertising formats like fixed size banners inserted in the frame of the websites that are hosting them. This enhance our publishers and advertisers e-reputation and encourage visitors to keep surfing without a second thought.